We’ve become very comfortable with filtering our lives through the various platforms available today. With Instagram, we filter photos. Facebook helps us to literally pick and choose which events we want to share with the world. Most of us typically filter our actions and words when we speak with others, tailoring our personality to fit the intended audience. This blog is a filter of sorts for me as I get to dictate what I share with you the reader.
Filtering is a natural evolution. It’s natural for us to want to pick and choose the information we share. In doing so, we can literally shape opinions and build reputations.
It’s natural to care about your personal branding and image. We generally want others to have a positive attitude towards us, and to make sure that happens, we monitor our conversations and select certain parts of our lives to share. While this definitely has some benefits, it doesn’t come without downsides.