Fantastic read that really challenged me to think deeply around customer experiences and impacts in my personal life. The gist of the book is that there are many opportunities within business and our day-to-day lives where we could elevate a given moment for someone around us. The right type of elevation can take an ordinary moment and make it something to remember. I would highly recommend this for anyone that’s interested in building products or just creating a happier environment for those around them.
In Switch, Dan and Chip break down the essential parts of changing habits and behaviors. There are three parts to the process. First, you need to direct the Rider. The Rider is the rationale side of the brain. Second, you need to motivate the Elephant, the emotional/impulsive side of the brain. Lastly, you need to shape the path and make the process easy. I found the book very interesting, and I would highly recommend.