I read this as a follow-up to Cooper’s book Two-Brain Business 2.0. In Help First, he continues to detail principles and specific tactics to run a profitable business while delivering value to an immense number of people. His writing style gets me fired up, and I leave every reading session with a dozen of ideas to implement. This book isn’t just for gym owners – it’s for any business owner that wants to transform their business and help customers. Highly highly recommend.