Purple Cow is another awesome and applicable book from Seth Godin. This time, Seth details the importance of building a business worth talking about, something unique from everything else in the market that satisfies a particular demand for a certain group of diehard fans. It’s worth reading. Also, check out Linchpin, which is one of my favorites from Seth.
In What to Do When It’s Your Turn, Seth Godin continues his work on motivation pushing creatives to step out on a limb and “take their turn” by building, leading, doing, and shipping. The book was a quick read and formatted like many Seth Godin books, full of short pieces that could almost stand on their own. If you like Seth’s work, you’ll like this book. If it’s your first book from Seth, I would suggest Linchpin instead.
Seth’s main argument in Linchpin is that the successful worker is no longer just someone that shows up on time and follows the right directions. In fact, Seth makes it clear that there aren’t any great jobs that have a clear set of “Do this; Do that” instructions. Instead, the successful worker is a linchpin, a vital component of the organization that creates real value. Becoming a linchpin is difficult (if there were specific steps to follow, it wouldn’t be valuable). In Linchpin, Seth articulates what separates a linchpin apart from traditional workers in an organization and outlines some key linchpin traits to help you become a more valuable contributor. It’s well worth the read!