A More Beautiful Question

The book A More Beautiful Question was recommended to me by my colleague, Simon. Berger champions the use of questions for both problem solving and idea generation. I though his “question storming” approach to creativity/idea generation was very unique. Rather than having everyone around the table trying to come up with new product ideas (answers), he recommends having everyone ask hard questions (“Why are we trying to create this widget? What problem does this widget solve?”). I particularly loved his bits on expertise and being adaptable (noted below). I really enjoyed the book and would highly recommend it (pairs well with Change by Design).

Some of my biggest takeaways