Small Giants

I heard Small Giants mentioned several times on the Tim Ferriss podcast prior to picking it up. The title says it all: “Small Giants: Companies That Choose to Be Great Instead of Big.” The author details 10 (or so) companies that chose to be small despite having the option to grow quite large. It influenced my thinking quite a bit as I work with the team over at CrossFit Undeniable to make a sizeable impact without growing too large.