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Makings of 1.24.14

For the most part, I’ve really enjoyed Apple commercials as they lean towards demonstrating the usefulness of their tools rather than listing specs. I’m not the first person to comment that the commercials tend to create a unique bond with the viewer, relating back to real-world scenarios. I thought this one was no different. The background on how the commercial was shot was also extremely interesting.

Fifteen locations on five continents, all shot in a single day: January 24

Read more about the makings of the commercial here.