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NFL and the American Cancer Society

In fact, the NFL’s claim of 100 percent proceeds from auction and 100 percent proceeds from retail has translated to an average of just $1.1 million every year since they partnered with ACS six years ago. That’s less than .01 percent of the approximately $10 billion the league made in revenue last year.

Really interesting/eye-opening article on Vice about the NFL pink campaign meant to raise awareness for breast cancer.

(H/T Next Draft which I discovered through Matt)

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