Content marketing has exploded in popularity over the last few years with seemingly every business kicking up their own blog or publishing guides and ebooks. In practice, content marketing involves generating valuable content that subtly promotes your brand and attracts an audience, who will hopefully one day become customers. While some businesses have a knack for creating content readers love, others, however, fall short, particularly on content that “attracts an audience.”
What separates the content marketing winners from the losers? I chatted with five top marketers heading up established blogs to find out what helps to set them apart from the rest.