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Shawn Blanc on Content Strategy

First and foremost: your content strategy should be focused on serving your audience.

Does your content strategy have only the best in mind for your audience?

Consider if your content strategy does the following…?

  1. Does it provide value at all times…?
  2. Is it relevant at the readers’ time of need…?
  3. Does it serve your business goals…?

Shawn Blanc has been making a living from his blog and various products for the past five years. He recently put out a three-part series on content strategy that is worth a read if you’re serious about making a living from your writing (Part 1, Part 2, and Part 3). Shawn draws from real expertise built up over years of doing the work.

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