I’m currently working my way through The 48 Laws of Power by Robert Greene. The book is fascinating as it draws on dozens of historical examples to pull out key takeaways and suggestions for building power and influence. Each chapter is dedicated to a particular lesson or takeaway and how you can apply it to your own life.
A few chapters in particular have stood out to me, but one in particular (Law 5 – “So Much Depends on Your Reputation—Guard It With Your Life”) is applicable to some of the topics I’ve been writing about recently.
In the beginning, you must work to establish a reputation for one outstanding quality, whether generosity or honesty or cunning. This quality sets you apart and gets other people to talk about you. You then make your reputation known to as many people as possible (subtly, though; take care to build slowly, and with a firm foundation), and watch as it spreads like wildfire.
The two parts are then:
- Building a reputation.
- Spreading your reputation.
The trick is always “How?”. How exactly do you build a reputation? Perhaps more importantly, once you have that reputation, how do you spread that reputation without feeling like a selfish jerk?
This post will touch on the first piece – building the reputation. I recently wrote a piece on The Muse all about soft skills that will help you excel in your career. I have another one coming up on Todoist about demonstrating your value within an organization.
I wanted to pull together some common threads from the research I did for both that apply to building a reputation and some distinct points in the process that I’ve found helpful. In a follow-up post, I’ll discuss some thoughts on spreading that reputation and talking about yourself without feeling sleezy.