This post originally appeared on the Crew blog.
Last Tuesday, after running errands, sitting in traffic, and finishing a normal work day–I still had time to read for nearly 2 hours and 45 minutes. In just one day, I finished nearly half of Essentialism by Greg McKeown. With this kind of speed, my Amazon Wish List would be toast within weeks.
Now comes the confession: I wasn’t actually reading. I was listening. Essentialism was my first audiobook. It felt a bit like cheating, like audiobook listeners couldn’t really call themselves hardcore readers. Another problem? While I easily finished the book, I doubt I remember half of the information.
This led me to explore the science behind reading retention. It’s easy to blame technology for what appears to be our growing lack of retention. But perhaps we’ve been asking the wrong questions. Instead of asking on what we should be reading, we’re much better off solving the issue of retention by asking how we should be reading.