The Irrational User

Alvin Hsia breaks down some of the most popular cognitive biases and how they can play into product development:

Cognitive biases arise when a mental shortcut generates an incomplete or inaccurate judgement.

He references Kahneman’s Thinking Fast and Slow, which I would highly recommend. Things like loss aversion and negativity bias (he covers both)are important to think about in terms of user experience.

Pairs well with an old post I wrote: How to use science to make better decisions

Categories: Archive